Curriculum Vitae

elegant professional resume

The goal was to create a resume design for applying to a management position. In the busy executive search market we had to make anyone understand what the applicant stood for, creating what is known as personal branding.

We used a combination of a regular resume concept and infograph elements and we integrated ad-like elements, but without exaggerating.

The resume was distributed to a selection of executive search consultants via post in a special envelope, along a letter which also had an individual design to underline the whole concept. In order to allow recruiters to further distribute the CV, a microsite was created from where the CV could be downloaded.

The reaction from the target audience was one of surprise and in the end the applicant was proposed a number of positions.